Taking over campaign development, mid-flight

Context

A mid-stream takeover of a consumer brand's omnichannel campaign development from an incumbent vendor, with no disruption to cadence.

The challenge

The brand needed to replace an incumbent campaign-development vendor without dropping a live campaign or slowing its cadence, while raising quality.

Our approach

Took over omnichannel campaign development mid-stream from the incumbent vendor.
Drove higher quality and operational rigor through the transition.
Kept the campaign cadence running without disruption.

Results

Zero downtime

during the transition

The handoff happened with no disruption to cadence, and quality and operational rigor improved through the transition.

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