A multi-year, integrated partnership running marketing operations for a global coffee retailer. The retailer wanted to reduce reliance on its own full-time team for marketing operations, stand up a visible onshore team with offshore support to lower cost, and get full-stack campaign support across its martech stack, with quality as the primary driver.
The retailer needed to move day-to-day marketing operations off its own FTE team without losing quality, lower cost through an onshore and offshore blend, and get dependable full-stack support across a complex martech stack, with no single point of failure.
Marketing operations moved off the client's full-time team while cost fell through the onshore and offshore blend, backed by a below-1% error rate and exhaustive QA. The same managed-service model has, on comparable engagements, driven defects from 23% to 3%, rework from 47% to 6%, and capacity from 53% to 94%; here it has grown into a multi-year, integrated partnership.